Born in the heart of New Jersey, URBNJ is steeped in the revelry and rebelliousness that defined a generation. Our journey began with a vision to revive the essence of a time when cannabis wasn’t just a plant, but a symbol of creativity, freedom, and connection. We honor that legacy by creating and crafting our products with the same passion and care that our predecessors poured into their art, music, culture, and lives.

We’re more than a brand; we’re a community of dreamers, creators, and free spirits. Our cannabis is for those who don’t just follow the crowd, but who forge their own path and live life on their terms. Whether you’re a modern-day poet, a musician finding your next groove, an artist seeking inspiration, or simply someone who appreciates the simple life, URBNJ is here to elevate your experience.